Effective Marketing Strategies for Business
There are much more things to do with finding the best marketing strategies in today’s business environment. Unlike 20 years ago, we are not relying on printing advertising alone anymore. The traditional advertising medium such as brochures, flyers, magazines or newspapers are no longer the first choice for marketing. Yes, the traditional printing or advertising medium is not entirely death, however, it is the digital marketing Who is ruling the world today. Let’s look at what are the best options for marketing today.
While Google has around 90% of the search engine market share worldwide, there are around 6 billion total daily searches on average. On average, a person conducts around 4 searches every single day. In other words, Google is an extremely important platform for today’s marketing world, you simply can’t afford to ignore the dominant force of search engine. To get exposure in Google is to get ranked in Google, search engine optimization is an effective technique To enhance your online ranking. The right and proper handling of SEO can help you to get enormous traffics and maximum exposure to the right audiences around the world. As a result, SEO is always the first choice in many people’s marketing checklists.
Google Ads is a very famous alternative to SEO, Pay Per Click offers instant result in a Google search result page, all you need to do is set up your ads and select your targeted keywords. Of course, there is much to do while it Sounds so easy, you will need to optimize your ads properly, conduct a details keywords research, Run through campaign setting, ads setting, schedule as well as conversion tracking.
It sounds similar to Google ads, however, Social media advertising usually offer more engagement rate, and the possibility of a piece of content gone viral can not be ignored. While SEO and Google Ads is more on user search queries, the social media ads such as Facebook Ads is much better at engaging the interested Audiences. Due to the facts of Facebook Ads can be in the form of interesting images, carousel, videos or stories It provides something eyes catchy and able to raise intrigue of the audiences and convert it to leads or sales.
Choosing The Right Medium
There is not a single medium or channel work best with everything, Thus, choose the right medium in order to reach up to the right audience. For example, not everything is suitable to market through social media marketing. For instance, Will you search in the social media when you look for a plumber or electrician? Will you looking for car mechanic when your car is broken down in the middle of the road? Yeah, Maybe there is a very small pinch of people will do that, but most people will search in Google In those situations.
On the other hand, social media is a perfect platform for brand awareness and perfect marketing medium for fashion, cosmetic, tourism & hospitality, food and beverage, educational courses, events and other industry which can promote best with images and videos. Images and videos Can be very efficient to draw the visual attention of the potential buyers. Business owners tend to choose different mediums depending on their business nature and we suggest the business owners experiment with different mediums in order to find the right one.