With the emergence of the digital age, there are many marketing ways you can do. Surely, every business should have its very own website.
However, not all businesses with a website can be successful.
These days, simply putting texts and images on your website isn’t effective enough to engage your audience. You need to incorporate videos to promote your business.
Statistics have proven that 40% of the audience respond better to visual representations in comparison to text-based information. Motion Infographic Videos refers to the graphical representation of information in a video format. They are a perfect blend of visual as well as auditory appeal, which makes them an ideal tool for advertisement or the dissemination of any information to an audience.
The most alluring aspect of infographics video is the visual appeal and simplicity of presentation. While becoming overly creative may seem to be a good strategic approach, most users prefer simple presentations that have clarity and can easily be understood for comparison. Explainer videos/infographic videos are light and engaging so they explain the topic in a way that is appealing to the viewer. Sometimes a short video is just what someone needs to see before they decide to purchase your product.
Besides, videos perform best on social media because they are shareable. Videos get more interaction on Facebook than any other form of media including photos, status updates, and written stories. Social media is one of the best places to use an explainer video without having to do much work at all.
Infographics videos can create a boost of SEO value to a text-heavy website, bring interactivity and rich media to your content and help promote your product and services through an easily shared, dynamic medium.
Explainer video/infographic video is useful in many ways. They do best when trying to gain business and close sales. Always hire a professional video marketing company to make your video so you are sure you are getting quality work. Create an animated explainer video for your brand, increase time-on-page, boost conversion rates and defeat bounce rate once and for all!