SEM ( Search Engine Marketing )
SEM ( Search Engine Marketing ) is usually related much to SEO. While we all knew SEO is basically trying to rank well in organic search result, whereas SEM is gaining visibility on the SERP by simply pay for the results.
One of the most well known platforms for SEM is Google Adwords. The results for SEM will basically show at the first top 4 results in Google SERP. Google Adwords (SEM) is Served to people based on their keyword searches. Google is all about “user intent”. Building a SEM campaign for your business can be complex due to the vast amount of features and tools by Google, and this is what engage in an experience consultant does matters.
SMM ( Social Media Marketing )
SMM is about promoting your business or services via social media platforms such as Facebook, Instagram & Linkedin. Not only cater for demographic and geographical targeting, social media platform such as Facebook also allow behaviors & preferences targeting. Facebook ads served to people based on their characteristics and general preferences. Facebook is all about “user personality and behavior”
It is crucial to include social media marketing into your business promoting pipeline as the potential is huge in these platforms. Right strategies can lift-up your business & ROI to a brand new level.
Why SEM & SMM
Same as the reason to engage in SEO services, SEM & SMM is basically another way to help you generate more traffics and more targeted audiences to visit your websites. Usually working on SEO can take more times than you expected, on the other hand you can see the results right away in your SEM or SMM campaign where you pay for it.
We strongly recommend you to take on the SEM & SMM campaign to boost the result instantly while working on SEO for organic and long term result.