Google processes over 3.5 billion searches per day on average. There are around 1.2 trillion searches per year worldwide. Stepping into the year 2019. There is something you can’t ignore if you want to thrive in this ever competitive searches environment. Let’s get your website boost up and start making meaningful traffic and translate it into sales. Today we concluded 8 key points (Of course there will be more than 8) you could do to enhance your website traffic.
- Voice Search
- Google My Business
- Video
- Mobile First
- Website Speed & Performance
- Social Media
- Https
- Quality Content
1. Voice Search
Prepare for voice search in the year 2019. There is some significant growth in voice search since the year 2016, while the traditional search application remains strong. We predict that voice search traffic is going to become one of the main traffic sources for website very soon. Voice search is a search behavior based on questions and answers. The very 1st thing to do in 2019 is…
Get ready your website with voice search, and staying ahead from your competitors.
The essential components of voice search optimization are more on conversational tone or contents that explain questions and answers.
For example :
“Google, Show me the best SEO company in Malaysia“
or
“SEO company near me”
Have you noticed this? The Google voice search for words ‘Near Me’ will always direct you to Google My Business listing. Next, Google My Business.
2. Google My Business
The Google My Business listing usually appear when you perform the voice search or local search intent. Google local Snippet result is featured before organic search result. Which mean People saw the Google My Business listing 1st
Local listing is a must for any business today. An accurate and updated local listing plays an integral role in local SEO and you are helping with ranking your site with Google in the local search world. The chances of your business listing show up is also strongly co-related to your website content. If the keywords people searching is there on the website, the chances of your listing show-up are also increasing.
3. Video
Did you know that the fact YouTube is the second largest search engine after Google? There is almost 5 billion videos are watched on YouTube every single day.
How could you ignore YouTube when it can generate you handsome traffic? Experts have proven that over 40% of the people respond better to visual representations in comparison to text-based information. A good blend of website content with video can improve your website’s engagement rate and reduce the bounce back rate. Start earning extra traffic by posting your video to YouTube and all social media platform. The links, traffic & signals from these platforms are valuable assets contribute to your website ranking.
4. Mobile First
In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones and the numbers aspect to grow year after year. Google is now prioritizing on mobile first indexing, which mean the website without mobile version or mobile friendly is going to be very hard to rank in Google. You also need to take note of your mobile-friendly site UX. Ensure mobile page speed performance and loading time.
5. Website Speed & Performance
Google penalize the slow loading website. However, Google did not indicate they will reward the fast loading website. But 53% of people will leave a web page if it takes longer than 3 seconds to load. A slow loading website will push the users away and you are forcing them to visit your competitor’s website. One of the ways to improve the website’s speed is using the content delivery network (CDN). In case you’re not sure what is it, check out here: What is the content delivery network (CDN) And, fortunate enough we can utilize the FREE CDN such as Cloudflare.
6. Social Media
You can’t just rely on one medium nowadays. Don’t get me wrong, organic traffic & paid search is great… However, If you have several social media channels which build around based on your website will be an added advantage. Social signals refer to a website’s collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page’s organic search ranking and are seen as another form of citation, similar to backlinks.
7. Https
A website with a secure socket layer (SSL) will be given extra edges in terms of ranking in Google. It went beyond the benefits of extra SEO advantages. The website with a little green color padlock and start with https will give users a confidence boost. Users knowing they are visiting a secured site.
8. Quality Content
I know.. I know.. this is nothing new. I know you keep listening to people talking about the quality content since many many years ago. However, quality content is still what I call ‘The essential of search’. Google is trying to feed the accurate and best possible contents to its user, and when you able to give values, Google happy, user happy and you happy. But some people may think there is literally no content they can write for their niches or industry. What about this? Click on the Whatsapp button in the bottom right corner. Talk to us, let us find you some ideas. Before the end of the topic…
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Finally. If you think we miss out some of the important ideas or anything you want to add-on just leave a comment below.
Cheers !