When you’re trying try to enhance your site’s search performance, one of the things you should focus on is lowering your bounce rate. Most ecommerce websites benefit from bounce rates ranging from 25% to 40%. If your website has a high bounce rate, you’re either not attracting the ideal visitors or the people that do come have a bad user experience. Let’s look at ways to lower your website’s bounce rate and increase website engagement.
1. Develop a Strong Call-to-Action
Don’t let a poor call to action (CTA) drive away potential customers. Increased leave rates are the last thing you want to happen. You want every site visitor to purchase or at least consider buying.
When it comes to CTA optimization, every detail counts. Even seemingly minor changes, such as altering the wording on a button, can have a significant impact. It can, for example, engage users and direct them to a content page on your site, lowering the bounce rate.
2. Remove Distractions
Too many options frequently confuse visitors and inhibit action. There should be no information overload on your website. Simplify your design and strive to eliminate distractions.
3. Keep Blog Up to Date with Relevant Content
Keeping your blog up to date with relevant material will always give the highest ROI. You’re progressively growing steadily and trust by continuously offering new information. Remember that readers are clever and can spot false and manipulative techniques. However, people will know every action that you do as well as the words you use.
4. Make a Responsive Design a Priority
Your visitors will browse your website via a laptop, tablet, or smartphone. Responsive web design ensures a consistent viewing experience across screens and platforms.
You can check Google Analytics to see how much of your traffic gets from tablets and mobile devices. Even if it is a small fraction of your total traffic, you should engage in a responsive design. Mobile is the way to go, with eCommerce sales from mobile devices increasing by 15% year over year.
5. Write Eye-Catching Meta Descriptions for Search Engine Users
Many businesses do not optimize their meta descriptions for google users. As a result, their click-through rate remains low. When users enter a keyword into Google search, any word that fits the search phrase is bolded to distinguish it from the rest and to inform the searcher that the result should be considered.
Meta descriptions are HTML words that define the content of a certain web page. Meta descriptions are used by search engines to display a portion of your website page so that people may assess whether a relevant search result is appropriate for them just by reading the description.
Keep these suggestions in mind and be consistent. Some of the tactics may yield immediate results, but don’t depend on it. Continue to expand your website’s traffic. As you delight your visitors, they will gladly recommend your website to others!