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Social Media Marketing (SMM) is about promoting your business or services via social media platforms such as Facebook, Instagram, Linkedin, Twitter and now Tiktok. Not only cater to demographic and geographical targeting, social media platforms such as Facebook also allow behaviors & preferences targeting.

Facebook ads served to people based on their characteristics and general preferences. Facebook is all about “user personality and behavior”.

It is crucial to include social media marketing into your business promoting pipeline as the potential is huge in these platforms. Right strategies can lift-up your business & ROI to a brand new level.


Social media marketing (SMM) promotes a company’s products and services via the use of social media and social networks. It enables businesses to communicate with existing clients while also reaching out to new ones by promoting their brand, mission, or style.

The use of social media platforms to engage with customers in order to promote your brand, improve sales, and drive website traffic is known as social media marketing. At the present, the most popular social media networks are Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube.

Marketers may connect and engage potential buyers wherever they are on social media, including LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the more recent networks, such as TikTok. Marketers can engage their audience with an established social media strategy and the ability to offer interesting content.

What is the significance of social media? Social media is essential because it helps you to reach, maintain, and communicate with your target audience – regardless of where they are. When a company can interact with its target audience through social media, it may produce brand exposure, leads, sales, and profit.

On average, social media marketing costs around RM1,500 per month. The cost is determined on the length of service and the services selected. The cost might potentially rise to RM30,000 per month if a digital marketing company is used.

When you combine strategies with your marketing plan, social media marketing may be beneficial for your brand. This involves particular audience targeting, content that is appropriate for the social media channel, and consistency.

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